Pillar 5 empowers individuals and communities to embrace sustainable lifestyles by leveraging education, behavioral science, and transparent communication. It seeks to drive systemic change by shaping consumer choices, corporate behavior, and cultural values through tools like eco-labeling, green marketing, and community engagement. By promoting informed decision-making and encouraging low-impact living, this pillar fosters a global shift toward responsible consumption and cultivates cultural norms that prioritize long-term environmental and social sustainability.