Governance Policy And Sdg Alignment
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junaid-shaheen
Junaid Shaheen
Pillar Fellow
Austria
Pillar FellowGovernance Policy and SDG AlignmentWU ViennaAustria

Junaid Shaheen is a DigiTech Evangelist with 5+ years of proven expertise in SEO, performance marketing, and conversion rate optimization. He holds an MSc in Digital Economy from WU Vienna and currently serves as Co-Founder of ALIF Foundation, a Pakistani charity organization focused on social upliftment and environmental sustainability.

Through ALIF Foundation, he demonstrated practical commitment to sustainability by serving over 5,000 families and building a network of 150+ volunteers from reputable educational institutions. His experience in digital marketing and user experience design directly supports effective communication strategies for environmental initiatives.

His technical expertise in consumer journey mapping and digital transformation aligns with modern sustainability communication needs. His dual background in academic and hands-on community work provides a balanced perspective essential for translating complex sustainability concepts into accessible, actionable messaging.

His foundation work has given him direct experience in grassroots environmental advocacy and community engagement, while his professional digital marketing background ensures strategic, measurable communication approaches. This combination positions him to effectively advance Sustainability Global's mission through data-driven, community-focused media strategies.

My interest in joining Sustainability Global as Media Head stems from a deep alignment between your organization's mission and my personal commitment to environmental sustainability. Through co-founding ALIF Foundation, I have witnessed firsthand the urgent need for effective communication strategies that translate sustainability goals into community action.

Sustainability Global's science-based approach to achieving carbon neutrality by 2050 resonates strongly with my belief in data-driven solutions. My five years of experience in digital marketing, SEO, and conversion optimization have taught me that meaningful change requires not just compelling messaging, but strategic, measurable communication that drives real engagement and behavioral shifts.

Your organization's emphasis on collaborative leadership and transparent communication aligns with my experience managing diverse stakeholder communities through ALIF Foundation's network of 150+ volunteers across educational institutions. I am particularly drawn to your 7 Pillars framework, which mirrors the holistic approach we've taken in addressing social and environmental challenges in Pakistan.

My academic background in Digital Economy from WU Vienna, combined with practical experience in performance marketing and user experience design, positions me to contribute meaningfully to your communication strategy. I am excited about the opportunity to leverage digital platforms and innovative storytelling to amplify sustainability messaging and build the global community engagement essential for achieving your 2050 vision.

I see this role as a natural extension of my commitment to using digital expertise for social and environmental impact, scaling from local community work to global sustainability advocacy.

This user account status is Approved
Qualification

Msc Digital Economy

Institute/University

WU Vienna

Bio

Junaid Shaheen is a DigiTech Evangelist with 5+ years of proven expertise in SEO, performance marketing, and conversion rate optimization. He holds an MSc in Digital Economy from WU Vienna and currently serves as Co-Founder of ALIF Foundation, a Pakistani charity organization focused on social upliftment and environmental sustainability.Through ALIF Foundation, he demonstrated practical commitment to sustainability by serving over 5,000 families and building a network of 150+ volunteers from reputable educational institutions. His experience in digital marketing and user experience design directly supports effective communication strategies for environmental initiatives.His technical expertise in consumer journey mapping and digital transformation aligns with modern sustainability communication needs. His dual background in academic and hands-on community work provides a balanced perspective essential for translating complex sustainability concepts into accessible, actionable messaging.His foundation work has given him direct experience in grassroots environmental advocacy and community engagement, while his professional digital marketing background ensures strategic, measurable communication approaches. This combination positions him to effectively advance Sustainability Global's mission through data-driven, community-focused media strategies.

Statement of Interest

My interest in joining Sustainability Global as Media Head stems from a deep alignment between your organization's mission and my personal commitment to environmental sustainability. Through co-founding ALIF Foundation, I have witnessed firsthand the urgent need for effective communication strategies that translate sustainability goals into community action.Sustainability Global's science-based approach to achieving carbon neutrality by 2050 resonates strongly with my belief in data-driven solutions. My five years of experience in digital marketing, SEO, and conversion optimization have taught me that meaningful change requires not just compelling messaging, but strategic, measurable communication that drives real engagement and behavioral shifts.Your organization's emphasis on collaborative leadership and transparent communication aligns with my experience managing diverse stakeholder communities through ALIF Foundation's network of 150+ volunteers across educational institutions. I am particularly drawn to your 7 Pillars framework, which mirrors the holistic approach we've taken in addressing social and environmental challenges in Pakistan.My academic background in Digital Economy from WU Vienna, combined with practical experience in performance marketing and user experience design, positions me to contribute meaningfully to your communication strategy. I am excited about the opportunity to leverage digital platforms and innovative storytelling to amplify sustainability messaging and build the global community engagement essential for achieving your 2050 vision.I see this role as a natural extension of my commitment to using digital expertise for social and environmental impact, scaling from local community work to global sustainability advocacy.

Professional Link

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Google Scholar

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ORCID

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Honours/Award
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Pillar Fellow
Governance Policy and SDG Alignment

Junaid Shaheen is a DigiTech Evangelist with 5+ years of proven expertise in SEO, performance marketing, and conversion rate optimization. He holds an MSc in Digital Economy from WU Vienna and currently serves as Co-Founder of ALIF Foundation, a Pakistani charity organization focused on social upliftment and environmental sustainability.

Through ALIF Foundation, he demonstrated practical commitment to sustainability by serving over 5,000 families and building a network of 150+ volunteers from reputable educational institutions. His experience in digital marketing and user experience design directly supports effective communication strategies for environmental initiatives.

His technical expertise in consumer journey mapping and digital transformation aligns with modern sustainability communication needs. His dual background in academic and hands-on community work provides a balanced perspective essential for translating complex sustainability concepts into accessible, actionable messaging.

His foundation work has given him direct experience in grassroots environmental advocacy and community engagement, while his professional digital marketing background ensures strategic, measurable communication approaches. This combination positions him to effectively advance Sustainability Global's mission through data-driven, community-focused media strategies.

WU Vienna
Austria

My interest in joining Sustainability Global as Media Head stems from a deep alignment between your organization's mission and my personal commitment to environmental sustainability. Through co-founding ALIF Foundation, I have witnessed firsthand the urgent need for effective communication strategies that translate sustainability goals into community action.

Sustainability Global's science-based approach to achieving carbon neutrality by 2050 resonates strongly with my belief in data-driven solutions. My five years of experience in digital marketing, SEO, and conversion optimization have taught me that meaningful change requires not just compelling messaging, but strategic, measurable communication that drives real engagement and behavioral shifts.

Your organization's emphasis on collaborative leadership and transparent communication aligns with my experience managing diverse stakeholder communities through ALIF Foundation's network of 150+ volunteers across educational institutions. I am particularly drawn to your 7 Pillars framework, which mirrors the holistic approach we've taken in addressing social and environmental challenges in Pakistan.

My academic background in Digital Economy from WU Vienna, combined with practical experience in performance marketing and user experience design, positions me to contribute meaningfully to your communication strategy. I am excited about the opportunity to leverage digital platforms and innovative storytelling to amplify sustainability messaging and build the global community engagement essential for achieving your 2050 vision.

I see this role as a natural extension of my commitment to using digital expertise for social and environmental impact, scaling from local community work to global sustainability advocacy.

Msc Digital Economy